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Keyword Research Tips

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What is Keyword Research and Why Should I Do It?

Keyword research is the practice of thoroughly researching the keywords for your online marketing strategy - whether it is for article marketing, blog posting, domain registrations or bookmarking.

Keywords are the words people use when they are trying to find something in the search engines. Simple, isn't it? Well, yes and no.

While it is fairly simple to find out what words people are typing into the search engines, there is quite a science behind analysing these words. For example, did you know you can find out whether someone is likely to want to buy anything, just by researching the statistics behind a keywords? Cool, isn't it?

And there are other factors too. You might want to know how many searches a keywords gets each day or month. If you had the choice of writing an article for a keyword that gets one person searching for it each day and ten people searching for it each day, which would you choose? Well, probably the one with ten searches a day, right?

Keyword Research Tools

How To Improve Your Keyword Research?

You can improve your keyword research by using some simple tools that will help you analyse the statistics behind your keywords.

Whether you use free tools, such as the Google Keyword Tool, or advanced paid tools that literally tell you which keyword to use, such as Market Samurai, is up to you. It really depends on your budget, the amount of time you have and the return on investment (ROI) you expect from your keyword tools.

You can see additional keyword selection tool reviews here.

Overview of Keyword Tools to help your research

Tool
Free or Paid
Beginners or Advanced
Google Keyword Tool
Free
Beginners and Advanced
Google Related Searches
Free
Beginners and Advanced
Google Wonder Wheel
Free
Beginners and Advanced
Market Samurai
Free and Paid
Beginners and Advanced

Your opinion

What is your Favourite Keyword Research Tool?

  • Google Keyword Research Tool
  • Google Related Search
  • Google Wonder Wheel
  • Market Samurai
  • YouTube Research Tool
  • Other
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Google Related Searches

Google Related Searches is a really simple, yet powerful way to help you find more keywords.

Begin by entering some keywords related to your topic into Google and take note of the suggestions that Google gives you. These suggestions will come up automatically when you enter a keyword into Google and wait a few seconds without hitting enter. It is helpful to note these keywords in a txt file.

Google Keyword Suggestions

See all 2 photos

Afterwards press enter and do a Google search for this keyword. At the bottom of the search results you will see related search terms.  Add them to your txt file as well.

You should now have a list of at least 10 to 15 keywords to start with.

Google Related Searches

Keyword Research for Video Marketing

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